A little known fact about Broadstreet’s history is that in mid-2013, AOL’s Patch approached us to build a new self-serve advertising tool for their “unmanned” sites − those with no sales people. We didn’t build it. They built it internally prior to the Hale acquisition. It got us thinking though: Self-serve advertising hasn’t historically worked […]

Today we’ve received word that a number of Patch editors have been let go. This includes product folks, regional editors, and local editors. We feel for you, and we’re on your side. We know many of the folks at Patch well. In fact, John Crepezzi, our CTO, was previously the lead engineer on the famed […]

It’s a bright flash of Broadstreet’s ultimate vision. An early result of nearly 2 years of hard work and relentless evangelization. Today, a digital ad for Montclair Academy of Dance & Laboratory of Music landed on the front Page of Verona Public Schools. It was sold by the very talented ad sales person at Baristanet and then booked […]

Tim Armstrong – Abel, You’re Fired (Remix) It’s snowy in NYC and we’re in a pretty good mood, so we thought we’d release a little something from the Broadstreet underground. It was a remix we made as a joke among ourselves, back when Abel Lenz was famously given the boot in the middle of a big meeting […]

Setup news website. Last week at an event for Citizens Campaign at Monmouth University, Debbie Galant and I gave a talk on the basics of setting up an online news website for those who were just getting started. The audience’s experience varied quite a bit. Some folks were already covering news in their area while others might […]

After explaining this so many times to on-boarding Broadstreet users, we thought it’d be a good idea to put it down in writing once and for all. This is why the wheels fall off the average open-source instance of OpenX as a site grows its page traffic. This is a technical post, but we’ll keep it high-level […]

  This month marks the anniversary of Hurricane Sandy. Broadstreet is based in New Jersey, so this is a particularly strong memory for us. Last year, the day before the storm, just as the winds started to pick up, we rolled out free editable ads across our East Coast publishers with an “Emergency Alert” heading. […]

It’s time for another guest post by Josh Williams, thrower of the kitchen sink. If you haven’t heard about this series yet, it centers on how Josh, a publisher in West New York, is finding his way to profitability and sustainability by “throwing the kitchen sink” at his competition. Here are two previous posts: A Strategy […]

  Readers are getting your rock-solid news content for free. Some readers don’t even want to pay the relatively minor toll of seeing ads on your site. What can you do? As the developers of an adserver, you can imagine we’re sort of opposed to ad blockers − the most famous being the AdBlock Plus browser plug-in. […]

LION Conference- What if we told you that there are entrepreneurs overcoming the same hurdles and reinventing the news industry just like you are, and they get together to learn, talk, and party a little every year in Chicago? You’d probably be surprised. At Broadstreet, we meet new local news publishers every week. Most of the time, that […]