Need an Alternative for OAS / Open Adstream, Oath, AdTech Adserving? Try Broadstreet

Broadstreet: An Adtech and Open Adstream Alternative  Given the recent news of Adtech discontinuing their service, Broadstreet has recently been speaking to a number of AdTech and Open Adstream customers. Broadstreet is particularly specialized in publishers who engage in direct, digital ad sales, such as: Industry Publications Business Journals City and Regional Magazines Hyperlocal and […]

The Event Promotion: A Next Generation Ad Format

Throughout the last 4 years, we’ve learned a lot about what makes an ad format easy to use and easy to sell. Today we’re announcing the release of 3 “next generation” ad formats: The Real Estate Showcase, The Billboard, and The Event Promotion formats are now available in the dashboard under the “Next Generation” category. The reason we’re […]

The Real Estate Showcase: A Next Generation Ad Format

Throughout the last 4 years, we’ve learned a lot about what makes an ad format easy to use and easy to sell. Today we’re announcing the release of 3 “next generation” ad formats: The Real Estate Showcase, The Billboard, and The Event Promotion formats are now available in the dashboard under the “Next Generation” category. The reason we’re […]

The Billboard: A Next Generation Ad Format

Throughout the last 4 years, we’ve learned a lot about what makes an ad format easy to use and easy to sell. Today we’re announcing the release of 3 “next generation” ad formats: The Billboard, Real Estate Showcase, and Event Promotion formats are now available in the dashboard under the “Next Generation” category. In this blog post, […]

Watch: Ten Advantages of Small Publishers Explained In Orlando

  Broadstreet Ads founder, Kenny Katzgrau, gave a talk on the Indie Publisher’s Advantage at the LION mini-conference at the Investigative Reporters & Editors Conference in Orlando, Florida, on June 15. This was focused on the ten advantages that local publishers have over their competitors. The following talk provides a high-level glimpse, and the guide, […]

The Hyperlocal Business Model: Authenticity

Technology platforms come and go, but local news publishers who have stakes in their own communities are here for the long haul. That staying power is baked in to the hyperlocal business model, and it is a foundational advantage for publishers looking to sell advertising to local businesses. That’s not to say that technology platforms […]

Get Advertisers with Section Sponsorships

Succeeding as a hyperlocal publisher is all about identifying strengths and minimizing weaknesses. Perhaps nowhere is the small publisher’s ability to capitalize on a strength more apparent than in the rise of section sponsorships. Section sponsorships give advertisers incredible prominence, quickly becoming a form of exclusive premium advertising that cannot be bought elsewhere on the […]