Flat Pricing or CPM? How to Price Local Advertising

Smart, flexible, understandable pricing. That’s the key to sustained business growth for most magazines and hyperlocal publishers. But what constitutes smart, flexible, understandable pricing varies depending on who you talk to. That’s why setting a strategy to price local advertising is more of an art than a science. Years of dealing with the large ad […]

How Hyperlocal and Magazine Publishers Monetize Newsletters

Email newsletters are a powerful tool for hyperlocal and magazine publishers. Not only do they serve as a way to drive website traffic and promote trending stories, but they’ve also become another venue for revenue. By monetizing newsletters, publishers are able to create a new stream of sustainable revenue and offer a product to advertisers […]

How to Sell Ads: Sell Value and Differentiate

When it comes to online ad sales, creativity wins the day. Flexibility, creativity, and autonomy are three of a local ad salesperson’s greatest assets. By offering different advertising formats, local publishers signal to clients that they’re both flexible and serious about helping to achieve their campaign goals. Never has this been more apparent than in […]

Uriah Kiser Principles of Business Success

Uriah Kiser Principles of Business Success Uriah Kiser is a successful entrepreneur, journalist and publisher who founded Potomac Local Media in 2010. His marketing focus has always been on a personal involvement in the local community, a tenet that has stood him in good stead. His website, PotomacLocal.com, was named Virginia’s #1 online-only news website […]