Uriah Kiser Principles of Business Success Uriah Kiser is a successful entrepreneur, journalist and publisher who founded Potomac Local Media in 2010. His marketing focus has always been on a personal involvement in the local community, a tenet that has stood him in good stead. His website, PotomacLocal.com, was named Virginia’s #1 online-only news website […]

Sell Ads What goes into an online ad campaign that makes people sit up and take notice? Here are some very specific tips from successful marketing professionals who really know their stuff. From Gary DeHart of Insightful Accountant One of the biggest secrets to victory in any endeavor is to do the things your competitors do […]

The Future is Broadstreet XPRESS  Full Speed Into the Horizon It’s been about two months since we launched Broadstreet XPRESS − what we believe to be the future of advertising for local news and trade magazines. When we first launched, Broadstreet was more or less a direct competitor of OpenX (RIP) and Google DFP. We had some […]

  https://www.youtube.com/watch?v=8x7w9WSgj4U   The Most Powerful Tools for Local Digital Sales Today we’ve announced the launch of Broadstreet XPRESS, our next generation adserving tier and platform. The details are below, but here’s the gist: We offer our entire ad format library, ad blocker invisibility, whitelabeled reporting, analytics, and many more features at no additional cost. You don’t have […]

  Facebook instant articles: Serious Concerns for News Publishers. There’s an awful lot of buzz surrounding Facebook’s Instant Articles program, which has just launched. Many publishers are cautious, and for good reason. Although we typically think of Facebook as a social platform, it’s really a news platform. It’s an all-encompassing feed of social, local, and world news. […]

Sell New Advertiser — Get’em Before They Do There’s some buzz in town because the word got out that a popular new restaurant is expanding to your neck of the woods. The ad sharks are circling. This is how you hook the big fish before the other guys get to them. STEP 1: SKIP THE […]

Broadstreet vs. Google Ad Manager (Formerly DFP) We’re not going to tell you that Broadstreet is better than Google Ad Manager (formerly DFP) in all circumstances. And Google certainly couldn’t say that Ad Manager (DFP) is better than Broadstreet in all cases either. We have a specific target custom in mind: publishers who sell their […]

Best Mobile Ad Formats If you’re like most online publishers, you may have noticed that up to half of your site traffic is coming from mobile devices. And since most publishers stick the majority of their advertisements in the sidebar, the mobile surge can have a negative impact on the viewability of your clients’ advertisements. […]

It’s been a little over two months since we released our new ad formats, and wow, have our publishers used these things beyond our expectations. Take a look at some of the awesome creatives churned out this past month. If you’re late to the rich media ad scene, you might be surprised to find out how […]

Here’s something brand new out of the Broadstreet garage. Do we have your attention? Hover over the ad below: We’ve recently developed a system at Broadstreet that will help us design specially formatted, customizable ad templates very rapidly. We actually don’t know what we’re calling it yet. Maybe the Broadstreet Brewery. Our system takes advantage of […]