When launching a new website, thinking about how your ad units will be laid out sometimes doesn’t make the priority list. And why should it? For most local news publishers, just getting a website live can be a challenge. Then comes design, hosting, writing content, and trying to secure your first advertisers. At Broadstreet, we deal a […]

Mozilla, the organization behind the popular Firefox web browser has recently announced that they may ship future versions of Firefox with “third-party cookies” disabled by default. The Interactive Advertising Bureau (IAB) has taken a stance against this, saying that the move will hurt small to medium sized businesses. But how? What are “third-party cookies,” and how might […]

This week we’re starting a new series with Josh Williams, the founder of GeneseeSun.com in Geneseo, NY. Josh is a former photographer for the New York Post, later moving upstate to launch his site. Originally a print publication, Josh quickly pivoted to an online-only format. He’s pioneering a local video portal at TV.GeneseeSun.com as well. His strategy […]