Built for direct sales teams.
Broadstreet: An Adtech and Open Adstream Alternative Given the recent news of Adtech discontinuing their service, Broadstreet has recently been speaking to a number of AdTech and Open Adstream customers. Broadstreet is particularly specialized in publishers who engage in direct, digital ad sales, such as: Industry Publications Business Journals City and Regional Magazines Hyperlocal and […]
Throughout the last 4 years, we’ve learned a lot about what makes an ad format easy to use and easy to sell. Today releasing a revised version of our famed Amazing Cube. This unit support four classic IAB formats: 970×250, 300×600, 728×90, 300×250 in addition to the brand new 4:1. The classic Amazing Cube has consistently been […]
Throughout the last 4 years, we’ve learned a lot about what makes an ad format easy to use and easy to sell. Today releasing The Featured Articles Listing. This unit support four classic IAB formats: 970×250, 300×600, 728×90, 300×250 in addition to the brand new 4:1. Built specifically for organizations with a story to tell and content […]
Throughout the last 4 years, we’ve learned a lot about what makes an ad format easy to use and easy to sell. Today we’re announcing the release of 3 “next generation” ad formats: The Real Estate Showcase, The Billboard, and The Event Promotion formats are now available in the dashboard under the “Next Generation” category. The reason we’re […]
Throughout the last 4 years, we’ve learned a lot about what makes an ad format easy to use and easy to sell. Today we’re announcing the release of 3 “next generation” ad formats: The Real Estate Showcase, The Billboard, and The Event Promotion formats are now available in the dashboard under the “Next Generation” category. The reason we’re […]
Throughout the last 4 years, we’ve learned a lot about what makes an ad format easy to use and easy to sell. Today we’re announcing the release of 3 “next generation” ad formats: The Billboard, Real Estate Showcase, and Event Promotion formats are now available in the dashboard under the “Next Generation” category. In this blog post, […]
Broadstreet Ads founder, Kenny Katzgrau, gave a talk on the Indie Publisher’s Advantage at the LION mini-conference at the Investigative Reporters & Editors Conference in Orlando, Florida, on June 15. This was focused on the ten advantages that local publishers have over their competitors. The following talk provides a high-level glimpse, and the guide, […]
Technology platforms come and go, but local news publishers who have stakes in their own communities are here for the long haul. That staying power is baked in to the hyperlocal business model, and it is a foundational advantage for publishers looking to sell advertising to local businesses. That’s not to say that technology platforms […]
Direct sales play an integral role in the hyperlocal sales model for good reason — they work. Local salespeople who can meet in person and form direct relationships with prospects form the foundation for any successful hyperlocal and magazine sales strategy. The direct relationship between local salespeople and advertisers is so vital that we included […]
Succeeding as a hyperlocal publisher is all about identifying strengths and minimizing weaknesses. Perhaps nowhere is the small publisher’s ability to capitalize on a strength more apparent than in the rise of section sponsorships. Section sponsorships give advertisers incredible prominence, quickly becoming a form of exclusive premium advertising that cannot be bought elsewhere on the […]
