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News Website in NJ – New Jersey is probably populated by more independent publishers than any other state in the country, and there are still a large number of happening towns where real local news coverage just can’t be found. Heck, in Monmouth County alone, you’ve got: Point Pleasant Manasquan Long Branch Belmar Parts […]
We had a great turnout at our Editable Ad Webinar last week, and we thank everybody for jumping on the call. We did have a have a few publishers who wanted to make it but couldn’t − if that’s you, not to worry! We’ve re-recorded the presentation and posted it below in two parts. This is the […]
If an ad is updated every single day by an advertiser, won’t readers be more likely to have a look and see what’s new, especially if it’s from a trusted local organization? Our performance numbers say so − Editable Ads get about 3 times more clicks than regular ads do. If you aren’t already familiar, our […]
Do you have businesses in your town that you haven’t spoken to about advertising, simply because you don’t think they’d be interested? Josh Williams, thrower of the kitchen sink, elaborates on his realization that he’d been doing just that. Josh Speaks: The Opportunity That Was Right In Front of Him Josh: Many of us independent online […]
50% off Dues. If you’re building a news outlet online, and you haven’t heard of LION yet, we highly encourage you to check it out. If you’ve ever asked yourself, “is there anyone else out there trying to grow a successful news organization online?”, you might be surprised to hear that, yes, there is a thriving community of […]
In the last post, we sort of laughed about how we’ve rescued so many publishers from the grips of OpenX. But there’s another villain in the land of hyperlocal publishing technology: the hosting provider. The most popular web hosts among our publishers appear to be Dreamhost, HostGator, and Bluehost. Now, we won’t go pointing […]
We’d like to welcome The Batavian, Hoboken411, and Hulafrog to the Broadstreet family. These folks have a few things in common: They came on board in the last month They required exceptional and affordable adserving power They were unexpectedly forced onto “the street” (pun intended) by the failings of the most famous adserver around: OpenX. To put it […]
Michele’s List Have you ever asked yourself any of the following? What CMSs are other local publishers using? How are other publishers engaging their readers? Which publishers make the majority of their revenue through something other than advertising? If you haven’t heard of MichelesList.org yet, you should go check it out. Michele McLellan, the founder of the […]
When launching a new website, thinking about how your ad units will be laid out sometimes doesn’t make the priority list. And why should it? For most local news publishers, just getting a website live can be a challenge. Then comes design, hosting, writing content, and trying to secure your first advertisers. At Broadstreet, we deal a […]
Mozilla, the organization behind the popular Firefox web browser has recently announced that they may ship future versions of Firefox with “third-party cookies” disabled by default. The Interactive Advertising Bureau (IAB) has taken a stance against this, saying that the move will hurt small to medium sized businesses. But how? What are “third-party cookies,” and how might […]